Through our website, cookies are placed from the American company Google, as part of Google Analytics. We use this service to track and get reports on how visitors use the website. Google may provide this information to third parties if Google is legally obliged to do so, or if third parties process the information on behalf of Google. We have no influence on this.
Use of Insights and Cookies
Purposes of data processing
Facebook processes user data for, among other things, the improvement of its advertising network. The social medium, as the administrator of the Facebook page, also provides us with visitor-related statistics on our Facebook page. This allows us to monitor our market performance. For example, if we have knowledge of the profiles of visitors who like our Facebook page or use applications from that page, we are able to make our content more relevant to you and develop features that may be of more interest to you. To better understand how our Facebook page can help us achieve our business goals, we also use the information we collect to create and share demographic and geographic reports. We may use this information to display targeted interest-based advertising without knowing the visitor's identity. If visitors use Facebook on different terminal devices, and if they are registered visitors logged in to their own profile, the collection and evaluation can also be executed on different devices. The collected visitor statistics are only transmitted to us in anonymous form. We do not have access to the underlying data.
Legal basis and legitimate interests
We operate this Facebook page to introduce ourselves and communicate with the Facebook community and other interested visitors. The processing of visitors' personal data falls within our legitimate interests in the optimal presentation of our company and products (Article 6(1)(f) GDPR).
It is conceivable that some of the collected information may also be processed outside the European Union by Facebook Inc. with its headquarters in the US. Certification under the Privacy Shield data protection agreement between the US and the EU obliges Facebook Inc. to comply with European data protection regulations. We do not transfer any personal data ourselves.
The right to object
Facebook users can set their advertising preferences via Facebook settings to the extent that they can indicate their user preferences during their visit to our Facebook page. The Facebook settings and filling out the form to exercise the right of objection provide further opportunities to protect your privacy. In addition, users can use their browser settings to prevent third parties and/or Facebook from processing their data by means of cookies installed by Facebook or other parties.
The nature of joint responsibility
Our data protection agreement with Facebook contains clauses on joint control. Essentially, users should direct requests for information and claims regarding further data subject rights directly to Facebook. This makes sense because as a social network provider, Facebook offers the possibility to publish web pages. Facebook alone can thus provide direct access to necessary information, provide information and take action if necessary. However, you can always contact us if you need our help using our Facebook page.
Contact information and further rights as a data subject